Timeless Luxury
Innovative by nature, exclusive by design
ITC Natural Luxury Flooring creates exclusive carpets and rugs that bring luxury to life in every space. Through craftsmanship, natural materials, and personal service, we connect partners and interiors worldwide with sustainable, tailor-made solutions that are readily available.
For over 50 years, ITC Natural Luxury Flooring has set the standard in luxury flooring and carpets. Supplying exclusive collections worldwide, we combine timeless craftsmanship with modern innovation. Our products are the go-to choice for interior designers, architects, and contractors seeking distinctive quality and a true wow factor.
Exclusive Collections.
At ITC, we don’t just design carpets — we craft experiences. Luxurious, stylish, and made with impeccable attention to detail, our collections transform spaces into statements of elegance
Instant Luxury.
With extensive stock in the Netherlands and the UK, your chosen pieces are ready to inspire — often available for immediate delivery so your vision becomes reality without delay
Through our Rug Program, every project becomes a unique work of art. Choose your colour, size, and finish, and we’ll create a bespoke carpet tailored exclusively to you
Because true excellence is in the details, our dedicated team ensures flawless service every step of the way — turning your project into a seamless, extraordinary journey.
We believe personal service matters and our team is always happy to answer your questions by phone, email or in person.
Want to know more? Share your email with us and we’ll reach out to you directly!
Beyond carpets weaving stories of beauty
At ITC, every carpet tells a story. Hand-woven by skilled artisans in India using the finest yarns, our creations blend timeless beauty with unmatched craftsmanship. Ethically made, environmentally friendly, and certified free from child labour.
Learn more about usEach carpet is a statement of care, quality, and authenticity. Watch the video and discover the passion and artistry behind every thread.
Bennie de Boer
Bennie de Boer
Bennie de Boer
ITC tries to provide the best services with a clear process.
Established in 1968, we quickly became a leader in the luxury carpeting market. This success enabled us to collaborate with a diverse range of individuals, businesses, and organizations, using our expertise to bring creativity, aesthetics, and innovation into our perfect flooring. Our products are favoured by interior designers, architects, and contractors when embarking upon their projects.Established in 1968, we quickly became a leader in the luxury carpeting market. This success enabled us to collaborate with a diverse range of individuals, businesses, and organizations, using our expertise to bring creativity, aesthetics, and innovation into our perfect flooring. Our products are favoured by interior designers, architects, and contractors when embarking upon their projects.
Established in 1968, we quickly became a leader in the luxury carpeting market. This success enabled us to collaborate with a diverse range of individuals, businesses, and organizations, using our expertise to bring creativity, aesthetics, and innovation into our perfect flooring. Our products are favoured by interior designers, architects, and contractors when embarking upon their projects.Established in 1968, we quickly became a leader in the luxury carpeting market. This success enabled us to collaborate with a diverse range of individuals, businesses, and organizations, using our expertise to bring creativity, aesthetics, and innovation into our perfect flooring. Our products are favoured by interior designers, architects, and contractors when embarking upon their projects.
Established in 1968, we quickly became a leader in the luxury carpeting market. This success enabled us to collaborate with a diverse range of individuals, businesses, and organizations, using our expertise to bring creativity, aesthetics, and innovation into our perfect flooring. Our products are favoured by interior designers, architects, and contractors when embarking upon their projects.Established in 1968, we quickly became a leader in the luxury carpeting market. This success enabled us to collaborate with a diverse range of individuals, businesses, and organizations, using our expertise to bring creativity, aesthetics, and innovation into our perfect flooring. Our products are favoured by interior designers, architects, and contractors when embarking upon their projects.
Transform Your Space with Natural Elegance
Step into a world where craftsmanship meets nature. Our exquisite carpets and rugs, crafted from the finest fibers, bring warmth, texture, and timeless beauty to every space. From chic offices to luxurious hotels, sleek superyachts, and dream homes — our carpets and rugs turns interiors into unforgettable experiences.
Frequently asked questions
What types of carpets does ITC offer?
We offer a curated selection of luxury carpets in a variety of textures, constructions, and styles — from handwoven designs to loop piles and natural flatweaves. Each collection reflects our focus on craftsmanship and timeless design.
Explore our full carpet range under the Collections section.What fibre types are used in ITC carpets?
Our carpets are made using high-quality materials including wool, viscose, nylon (PA), sisal, RPET, and other natural or performance-based fibres. Each material is carefully selected to suit the intended use of the product.
Find detailed fibre information per product in the Collections pages.How should I clean and maintain my ITC carpet?
Cleaning and maintenance vary depending on the fibre and construction of your carpet. General guidelines, tips for stain removal, and care recommendations are provided for each collection.
Visit the news section and click the article Care & Maintenance guide.Can I order a bespoke rug and choose a custom finish?
Absolutely. We offer a wide range of customisation options, from dimensions to shapes and edge finishes. Whether you're working on a residential space or a commercial concept, we can create a rug that fits your vision perfectly.
Discover your options under Service > Custom Rug.Which underlay should I use with my ITC carpet?
The right underlay enhances comfort, extends the life of your carpet, and supports performance. We recommend different underlays based on the installation method and carpet type.
For expert guidance, refer to our article on underlay options in the News section.Does my ITC carpet come with a warranty?
Yes. All ITC carpets come with a warranty that reflects our commitment to quality and long-term performance. Warranty details and conditions can be found at the bottom of our homepage.
For full information, scroll to the Warranty section at the bottom of the homepage